About Us

ChinaDirect Investment makes it possible for Western companies to deal directly with buyers/distributors/investors in China - while reducing the risks involved.

Our head office is located in Brisbane, Australia and we have an office in China, Shanghai employing 15 team members.

Our Corporate Mission

To make you globally prosperous.

Our Corporate Values

ChinaDirect investment will act in a legal, ethical and transparent manner at all times for the benefit of its clients with integrity.

Social Objectives

To increase awareness of Australian business and culture in China


Front Line Team

Lindy Chen BSc(AppMaths), BA(Ed)
ChinaDirect Founder & Managing Director
Lindy Chen - ChinaDirect Founder & Managing Director

2015 Stevie Winner - Woman of the Year, Asia-Pacific Stevie Awards
Lindy is a world leading authority on doing business with China.
  1. Author, 'Import From China. How To Make a Million... and Not Get Burnt!'
  2. Gold Stevie Winner - Woman of the Year 2015 Asia-Pacific Stevie Award
  3. Finalist - My Business Awards 2015
  4. Winner - HKABA-QLD Chapter Business Awards 2014
  5. Finalist - My Business Awards for Women in Business and Best Business Leader (2014)
  6. Australian Small Business Champion Awards, Entrepreneur of the Year 2013
  7. Winner - Lord Mayor Multicultural Award (2013)
  8. State Finalist - Telstra Business Awards 2012
  9. QBR - Queensland 400 List (2011)
  10. Finalist - ActionCOACH My Business Awards (2011) for:
    -Best Business Leader Award
    -Best Employer Award
  11. Finalist - Brisbane Young Entrepreneur Awards (2011)
  12. Finalist - Business Services Award (2010, 2009)
  13. BRW Fast Starter Award (2010)
  14. Finalist - Commonwealth Bank Business Owner Award (2010)
  15. Winner - Ethnic Business Awards (2010, 2009)
  16. Winner - Small Business Champion Awards, Queensland Service (2010, 2009)
  17. Finalist - Small Business Champion Awards, Overall (2010, 2009)
  18. Finalist - Small Business Champion Awards, Entrepreneur of The Year (2010, 2009)
  19. My Business Awards, Fastest Growing Small Business 2007
  20. Australian Small Business Champion Awards, Entrepreneur of the Year 2009 and 2007
  21. Australian Institute of Management's Management Excellence Awards 2008
  22. Women In Business Queensland Businesswoman of the Year Awards '09, 08 and '07
  23. National Finalist - Ethnic Business Awards 2009
  24. State Finalist - Telstra Business Awards 2009
  25. State Finalist - Telstra Business Women Awards 2010
  26. State finalist - Telstra business Awards 2011
  27. Finalist - WIB Qld Businesswoman Of The Year, '08 and '07
  28. Finalist - Small Business Champion Awards, Entrepreneur of The Year '08 and '07
  29. Finalist - Australian Institute of Management Owner Manager of the Year '08
  30. Member, Australia China Business Council
  31. 15 years experience in international trade
  32. Board Member, Focus Certification, Quality assurance company certifying ISO 9001
  33. Given seminars at James Cook University, ANZ Bank, Australian Institute of Management, Bank of Queensland, Australia Post, Qld Police and Gold Coast Institute of TAFE
  34. Lecturer, International Trade, TAFE SA
  35. Lecturer, Business Administration, The City Business College, SA


Robert Li
Robert Li

About Robert Li
Mr. Robert Li, Post-Ph.D. of Economy, holder of Security Qualification Certificate both in Hong Kong and mainland China with over 20 years of professional experience in international investment management, investment bank and enterprise merge & acquisition. Mr. Li currently acts as general manager of Yangtze River Joint Equity Fund Management Co., Ltd., senior partner and chief economist of BM Intelligence (Shanghai), as well as chairman and co-founder of TCH, a well-known international crowdfunding platform from mainland China. Dr. Li also assisted hundreds of enterprises to be successfully listed on the stock board of Hong Kong and mainland China. He have written and published over 10 professional books. He also worked as economic counselor and part-time researcher for many departments of government, association, science research institutes and universities.



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